Brand identity design: Wexford Opera House
Rain created a new brand identity to launch the award-winning Eur33m performance centre.
The challenge…
Our research and consultation process with the board of Wexford Festival Trust (its parent) and the staff, showed that the year round venue needed a clear and distinctly differentiated positioning…
- Separate from the famous festival.
- A centre of excellence.
- A multi-art form performance venue.
The solution…
- We created a bright and appealing visual identifier in the logotype, reflecting the multifaceted nature of the venue.
- Is clearly differentiated from the Opera Festival.
- The simple but striking identity 'plays well' with other brands and event identities.
Other work completed by Rain design for
Wexford Opera House:
Website // Street banners & launch materia // Internal signage consultancy
Brand positioning for Wexford Opera House:
Innovative / Vibrant / Inclusive / Avant-garde.