Where are you going?
We don’t believe there’s a simple prescription for bringing your audience from first sight of your brand – to recognition – and finally to brand loyalty.
But there are established patterns. We believe that good communication strategy is based on reality, truth...
Communicating your brand is about the essential truth of your proposition…
Now, more than ever, credibility is at the heart of business.
Our role is to:
- bring your brand to life
- communicate what you stand for
- clarify what you offer your customers / audience.
Finding your essential truth.
To get to the essence we engage with management, employees, stakeholders and customers, sometimes engaging research to assist in gaining knowledge and agreement about what your priorities are and communicating this back to you the client.
While it’s certainly true that a brand is not simply a logo, the overall visual representation of an organisation can assist in forming and changing attitudes. We often conduct visual audits and market benchmarking to inform the design and decision making process. In other words, we believe it pays to know the landscape before we start to build.
Brand is about telling an engaging story.With your message, its authenticity and marketplace clearly established, we'll recomend the best means of communicating your marketing or organisational messages to the target audiences.
So, what can we do for you?
- Create an appropriate and memorable name for your product, service or corporate brand
- Conduct an audit of your marketplace and your brands
- Devise a brand architecture
- Develop meaningful taglines