Chroma, pioneers of digital print services, gave us the challenge of refreshing their brand identity and marketing materials.

We revised the brand mark and created a new tagline 'anyone else is just copying' which refers to Chroma's leadership position and the expertise of their staff, but also to the nature of their digital machines... many of their competitors use digital copiers, which produce a very different quality of print.

We devised 'Chromatherapy – digital colour therapy' as a means of communicating the Chroma's unique level of service.

Illustrations by UK artist Jason Forde added to the relaxed ambiance of the brand.