Identity design: Magnetic Solutions
Rain created a new visual identity for a leading-edge technology manufacturer in the semiconductor market.
The challenge…
Magnetic Solutions have harnessed the power of Magneto-Electronics to create manufacturing technology for the next generation of hard disk and memory production…
- Communicate the quality and sophistication of the products.
- Compete with (and market to) household name brands in the semiconductor industry.
The solution…
With a distinctive new visual identity, Magnetic Solutions could go to market setting expectations that matched the quality of their offer and reflecting their ambitions to be a world leader in their space.
- We designed a symbol based on the core of their technology – the atomic level transformation that occurs on a disc-shaped silicon wafer.
- We created an identity that reflects the robust engineering and technology delivered by the company's products.
- The tagline ‘Advancing magneto-electronics’ clarifies the company's area of operation, stakes a claim to that territory and reflects the cutting research research at the heart of Magnetic Solutions work.
Brand positioning for Magnetic Solutions:
Advanced / Robust / Precise / PassionateOther work completed by Rain design for
Magnetic Solutions:
Art direction of product photography // Corporate guidelines // Art direction of Corporate DVD // Website design // Product datasheets
Client view:
Rain spent time getting to know our technology and markets. They presented
us with very different creative options and took on-board our feedback,
finding appropriate solutions to the challenges we put to them.
Rain managed the comprehensive implementation programme, including
production of our literature, corporate video and new website, on-time and
in-budget. Notably, their approach to directing photography of our products
led to exceptional results, we ourselves saw our products in a new way.'