Store brands versus national brands
Who’s winning the battle of the brands?
Samar Birwadker of Landor writes about the successes and failures in the ongoing brand wars, as retailers continue to fight to take the added value which traditionally resided with the big name national brands. He finds that the big name brands are retaking some of their lost market share as the US economy begins to recover.
Although written from a US market perspective, this is an interesting analysis of progress in this ongoing struggle and there are many parallels here. Does this point to a future trend we’ll see on this side of the Atlantic? Read his article here...
Perceptions or National versus Own label brands, chart from Landor
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