Branding is for babies
Labels for Ba‑goose Fashions new baby range suggest the shape of an egg (A cracking idea, or scrambled logic?). We devised the '100% huggable' tagline to communicate the product’s soft and fuzzy side.
Walk on…It’s been years now since we created the original Ba-goose identity (and character design) and we are delighted to see it going from strength to strength.
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