Ba-goose babywear

Bagoose label design by Rain design partners

Branding is for babies


Labels for Ba‑goose Fashions new baby range suggest the shape of an egg (A cracking idea, or scrambled logic?). We devised the '100% huggable' tagline to communicate the product’s soft and fuzzy side.

Ba-goose identity design by Rain design partners

Walk on…

It’s been years now since we created the original Ba-goose identity (and character design) and we are delighted to see it going from strength to strength.

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