Get some grape ideas
David Whelehan, wine expert and correspondent to TV3 and Business & Finance, is on a crusade to turn us all into wine aficionados. Not the old-school snooty types, however, but simply passionate about 'great taste' and informed about the varieties, origins, and nuances of wine.
We were delighted when David asked Rain to design and create appropriate branding for his new website and blog to launch his Great taste Campaign.
He will bring you weekly recommendations with video-powered tasting notes, interviews with top winemakers and tips on how to enjoy wine. Enjoy!
This is without doubt the most 'social media connected' project we’ve embarked on to date and we look forward to watching it develop. Do let us know what you think.Check out David’s website at: Whelehanswines.ie
Get his twitter updates: @whelehanswines
The Write StuffIn a few weeks, some distinguished Irish writers and lovers of literature will gather for talks, workshops and general exchange of ideas in the beautiful lakeside location of Dromineer, Co Tipperary.
Rain were tasked with creating a new brand identity, communications and website design. Our new tagline - Creativity, Connection, Community - captures the spirit of proceedings.
Amongst this years writers and poets in attendance are Booker nominee Jennifer Johnston and Irish Times Award winner John McKenna, for more visit DromineerLiteraryFestival.ie
Wellstone: a new name and brand in healthcare
We were delighted to work with PEI in creating their new service brand. We devised a shortlist of memorable and appropriate name recommendations (based on the marketing brief) from which the Wellstone Clinic name was chosen. We designed the brand identity and implemented the new design across stationery and signage for the new clinics.
Wellstone Clinics...The clinics provide private renal treatment to compliment and supplement existing HSE services. Regional Wellstone Clinics make it possible for patients to undertake routine renal care closer to home.
What’s On?Rain design partners created the brand identity for the new Wexford Opera House, which opens its first opera production with Snegurochka, part of the 57th Wexford Festival Opera on 16 October.
A multi-art-form performance centreThe house will be home to year round events and performances from a range of visiting artists ‑ offering different art forms. The identity and marketing strategy was designed to differentiate the Opera House from the famous festival's communications (also by Rain design).
Website and supporting materialWe have designed a crisp, clean new website for Wexford Opera House, launched to coincide with the broadcast of the Late Late Show, the first event at the House. The design style supports and develops the brand identity and print communications of the new Opera House. We also designed and wrote brand guidelines for the use of the new Wexford Opera House brand identity. The style is bright, light and engaging ‑ setting the tone for future communications.
About the house...Wexford's €33m new Opera House has been developed on the site of the old Theatre Royal. The acoustic quality of the auditorium will be second to none in Ireland. It is already anticipated to collect numerous architectural awards.
Design for growth
We devised a new name and designed a new brand identity for this growing healthcare clinic, OAK, Osteopathy Associates Killaloe.
What’s in a name?In changing the name, the initials OAK create a healthy visual metaphor for strength, stability and growth – essential elements in marketing this healthcare service.
We designed an individual brochure for each of the specialisms, marketing the methodology and benefits of care. (Click to enlarge image)
Starting Small Standing Tall is a child-centred creche, playschool and Montessori with indoor and outdoor playgrounds and plenty of activities for enquiring minds.
They required an identity to bring their friendly offer to life. Rain created an illustrated brand mark and a cast of characters to communicate the offer in an engaging way.
Bringing warmth and humanity to the brand
Given the size of operations and the state‑of‑the‑art facilities available, it was important not to lose the friendly, warm atmosphere of the organisation. We designed a brand mark which captures the spirit and warmth of the business. The characters were extended into a 'family' of illustrated kids used for various promotional materials and signs (see below).
Click to enlarge images
Who’s winning the battle of the brands?
Samar Birwadker of Landor writes about the successes and failures in the ongoing brand wars, as retailers continue to fight to take the added value which traditionally resided with the big name national brands. He finds that the big name brands are retaking some of their lost market share as the US economy begins to recover.
Although written from a US market perspective, this is an interesting analysis of progress in this ongoing struggle and there are many parallels here. Does this point to a future trend we’ll see on this side of the Atlantic? Read his article here...
Perceptions or National versus Own label brands, chart from Landor
Deutsch-MarkThis month our brandmark for ICATA (Irish clothing and Textile Alliance, part of IBEC) received a mention from Germany’s PAGE design magazine, which also quoted Garrett in an article on the design scene here in Ireland. Nice to see someone’s paying attention.
A reminder of the project...We brought three textiles industry bodies together under one new name and identity. A 'common thread' forms a mark of their unity – in the form of an infinity symbol.
Branding is for babies
Labels for Ba‑goose Fashions new baby range suggest the shape of an egg (A cracking idea, or scrambled logic?). We devised the '100% huggable' tagline to communicate the product’s soft and fuzzy side.
Walk on…It’s been years now since we created the original Ba-goose identity (and character design) and we are delighted to see it going from strength to strength.
Remember Tara Book Company’s idiosyncratic identity, created by Rain?
Well the hungry alien has been chosen for, err, abduction into a new ‘bible’ of brands. Logolounge Master Series is published by Rockport publishers (USA). Hooray.
Now, take me to your readers.