Website design: Botany Weaving Mill
Rain wove a simple, elegant website for this leading international supplier of aircraft and transport fabrics. The result was a huge increase in web traffic and a repositioning of the Botany Weaving brand.
The challenge…
- Working to a tight budget and timeframe, we needed to communicate the core of Botany Weaving’s offer to clients [airlines, engineers and international design companies].
- Clearly differentiate Botany Weaving from its competition.
- Communicate Botany Weaving's offer, heritage and values.
- Improve search engine results.
The solution…
- We worked with Botany to generate the key marketing messages.
- We created a simple, classic, stylish informational style.
- We commissioned photography and sourced appropriate imagery to demonstrate the end product.
- Working to a deadline for an important international Expo, we built a web standards compliant platform which allows for future growth and development.
- International search engine results improved dramatically with key search terms resulting in first page and top listings [Botany’s business is principally not Ireland-based and it was critical to list well as a ‘dot com’ in searches outside of Ireland].
- Automated slideshow feature highlights new fabric developments.
Brand positioning for Botany Weaving:
Innovative, cutting-edge design // Dedicated to transportation fabrics // Tradition of weaving excellence // Highly price-competitive // Partnership approachOther work completed for Botany Weaving:
New visual identity & stationery / Corporate brochure / Design of corporate marketing presentations / A suite of photography for general marketing use / Exhibition Stands / A client of Rain design partners for over ten years.
Client view:
Without the work you have carried out for us since 1999, we genuinely would not now be developing new textile products for these airlines.
On behalf of Botany Weaving I cannot adequately express the pleasure working with
Rain gives, when a brief is given, the resulting ideas are always fresh, innovative, clear, and absolutely appropriate. When we respond with suggestions and comments your response has always been given graciously and without bad humour.
Most importantly, I can trust you to come up with great ideas, to carry out the job, to supervise to the highest standard, and within budget....
...which is why we keep returning to you.